Rolls Royce could have an electric version of its Phantom super-luxury car on the road by the end of 2010 stated an inside company source to Autocar.
In a way, it doesn’t really matter to the global market if only a few number of these cars are produced. It’s not going to make a difference for the environment seeing as climate change is billions of tons of carbon!
But if you look at it in another way, it’s a good thing. It makes electric cars even more aspirational. Rolls Royce definitely appeals to a different social group. Even though most people will never be able to afford a Rolls Royce “Phantom”, they are paying attention to the technology. Before people are going to buy a certain product they like to be confident in it’s ability to function. Hybrid cars went through that process. At first, most people were totally puzzled, but now they’re totally normal.
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